Boost Airbnb Profitability | Turno Guide for New Hosts

How to Increase Airbnb Revenue in 7 Clever Ways

The Turno Team — Mon, 18 Mar 2024 07:48:12 +0000

What Increases an Airbnb’s Value?

The value of an Airbnb listing consists of a variety of considerations and factors. Ultimately, the better overall guest experience you can provide, the more you can charge and the more guests are willing to pay.

Providing the best environment possible for your guests and building a strong reputation are foundational steps. Host trustworthiness is a powerful influencer when potential guests are looking to book. High ratings and glowing guest reviews certainly help you stand out from the crowd.

Achieving 5-star hosting status starts with ensuring a well-designed, functional, clean, and safe Airbnb property. According to research from Boston University, “Airbnb guests pay higher rates for space, quality, friendliness, and unique experiences” when compared with traditional hotels.

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Top 7 Unexpected Ways to Increase Airbnb Revenue

While some Airbnb guests just want a clean and comfortable place to lay their heads while traveling, other vacation renters seek out extra perks and unique experiences.

With a little bit of creativity, optimizing your listing to offer a few memorable experiences and special amenities can drive your revenue skyward. Let’s take a look at 7 clever ways to increase your Airbnb revenue.

1. Rent Out Extra Storage Space

One simple way to increase your Airbnb revenue is to repurpose your property’s extra space.

Through the power of the internet and the popularity of the sharing economy, almost anything can now be listed to be rented and can serve as an easy way to earn additional income. Many different companies now make this process simple and safe.

One possibility is listing an extra storage space to act as a private storage locker for someone else.

Neighbor provides an easy-to-use marketplace where you can list your space and connect with people looking for a less expensive alternative to traditional storage units. This storage-sharing marketplace streamlines the process by taking care of logistics, such as payment and paperwork, and even providing liability insurance to limit risk.

Who knew that an unused closet, garage space, or shed could earn you extra cash every month? This can be a great option for Airbnb hosts to increase their revenue, and with a little pre-planning, can be leveraged without affecting guests’ experiences.

2. Rent Out Extra Parking

Whether you have an unused lot or an open space on your property, there may be the potential to rent out what you aren’t using and make some money from the space.

One great example is CurbNTurf. They are a listing and reserving platform that allows property owners to rent out their private land or parking areas to RV travelers. According to CurbNTurf CEO Aaron Rawlins, “the RV industry is selling a million additional RVs each year.” As demand increases, the need for parking grows as well.

With this platform, you can list any available space you have, from a single parking spot to a vacant lot. This can be a great way to essentially double your tenants — and income — overnight.

RV travelers bring their own home, and “RVs can provide their own power, water, and waste collection,” says Rawlins. However, those that offer these amenities are more enticing and can provide a greater cash flow.

Similarly, JustPark allows you to rent out an extra parking spot for cars, trucks, and SUVs. Especially if you live in a city or somewhere where parking is in short supply, renting out an extra parking space can help you earn hundreds of dollars per month without lifting a finger.

3. Make Use of a Large Yard or Acreage

If you have a larger yard, there are many cool ways you can use this to your advantage.

For example, expanding your Airbnb strategy to include glamping can be a game-changer for increasing revenue and attracting a wider range of guests. Imagine transforming your yard into a luxurious outdoor retreat, complete with cozy tents, comfortable bedding, and all the amenities of a five-star hotel. This unique offering opens up a whole new world of possibilities for your property.

Moreover, glamping allows you to maximize the usage of your property. Instead of letting your yard sit idle, you can turn it into a profitable asset by converting it into a glamping site. This not only generates extra revenue but also adds value to your property by making it more versatile and attractive to potential guests.

Another way you can utilize a large yard is by providing guests with tailored outdoor experiences. Think about your target market. Do you cater to families with children, adventurous couples, or business travelers? Enhance your listing by using your outdoor space for exercise equipment, playground toys for kids, and other outdoor-friendly amenities. Your ideal guests will appreciate and pay more for an Airbnb that has additional on-site offerings.

4. Provide Pet-friendly Accommodations

By welcoming pets into your Airbnb property, you can tap into a lucrative market segment and maximize your revenue potential. Many travelers, especially pet owners, actively seek out accommodations that welcome their four-legged companions. By catering to this demographic, you can attract more bookings and increase your occupancy rates.

Pet owners are more likely to book longer stays at pet-friendly vacation rental properties since they have the flexibility to travel with their pets without worrying about accommodation restrictions. Longer bookings mean more revenue, as you can charge nightly rates for an extended period as well as a pet fee, resulting in higher overall earnings.

Also, consider Sniffspot, a marketplace that allows you to list an outdoor space as a private dog park. Sniffspot can help you attract pet owners looking for safe and secure outdoor spaces where their furry companions can play and exercise freely. Pet owners, even if they aren’t your guests, are often willing to pay for access to private areas for their pets to roam and play.

5. Craft Unique Airbnb Experiences

Offering curated services and add-on experiences is a great way to provide a customizable experience that can increase the rates you’re able to charge.

Services such as home-cooked meals, tours of the surrounding area, or rental of equipment like bicycles can be another easy way to increase the income potential from your Airbnb. These creative additions also contribute to increased customer satisfaction during their stay, helping you gain new customers and increase your revenue with each stay.

Airbnb Experiences is another great option to make use of your knowledge of the local area or to share your hobbies and passions with your guests. Offering an Airbnb Experience is convenient because hosts can offer unique and interesting experiences for guests or tourists through one centralized platform.

6. Optimize Property Features and Amenities

Boost your revenue by leveraging property features and amenities such as pools, hot tubs, fire pits, outdoor kitchens, and bars. These attractions enhance the overall guest experience and attract more bookings, especially during peak seasons and holidays. Pools and hot tubs, in particular, are sought-after amenities that can significantly increase the value of an Airbnb listing.

By installing a pool or hot tub, you appeal to guests looking for relaxation and leisure during their stay. These luxury amenities provide a unique selling point that sets the property apart from others, leading to higher demand and occupancy rates. Additionally, guests are often willing to pay a premium for access to private pools or hot tubs, allowing you to charge higher rental rates and maximize earnings.

Furthermore, platforms like Swimply offer the opportunity to rent out pools by the hour to guests in the local area – monetizing your pool investment. This allows you to generate additional income from your pool when your property is otherwise unoccupied.

With an Airbnb swimming pool and/or hot tub, you can offer special packages or amenities for guests to purchase. Items like sunglasses, sun hats, additional towels, sunscreen, and aloe make for perfect pool and hot tub-related amenities. The same concept can be applied to having an outdoor kitchen or bar! Adult beverage mixers can be a great addition to your Airbnb property’s amenities, allowing guests to enjoy refreshing drinks while lounging by the pool or relaxing in the hot tub.

7. Become an Airbnb Consultant

Being an Airbnb host can be difficult and stressful at times, especially for those who are just starting out.

If you are an experienced host, then you likely have valuable knowledge that would be helpful for new hosts trying to find success. Your insights and knowledge on how to successfully run an Airbnb business is information that other people would likely pay money for. If this sounds up your alley, consider starting your own Airbnb consulting business.

The main role of a consultant is to provide an objective evaluation of the operations and strategies of a business and help them to improve. For Airbnb hosts, some common points of improvement revolve around the content and photos of their listing, pricing strategy, not understanding reviews and competition, and trying to handle everything on their own versus implementing tools to automate operations.

Being a third-party observer who has experience in the game, and providing crucial insights, can help you form a profitable side business that builds out from your hosting experience.

Hosting is hard. Cleaning doesn’t have to be!

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Maximize Your Airbnb Revenue Today

When it comes down to it, it just takes some creativity and a bit of extra effort to increase your Airbnb earnings.

“More options means more opportunities. Not everyone vacations the same way, and having a versatile offering may bring more returning customers who appreciate the flexibility you provide that others don’t.”

– Aaron Rawlins, CurbNTurf CEO

We hope this list provides you with some new ideas to make extra income with your vacation rental business. That said, one of the best ways to increase your Airbnb revenue is to focus on the experience that you are offering, and that starts with ensuring consistent and quality cleaning.

Turno makes keeping up with cleanings a breeze by managing scheduling, payments, and messaging all in one place. Download our host app today.

The post How to Increase Airbnb Revenue in 7 Clever Ways appeared first on Turno.

Tips to Select Vacation Properties and Build Your Portfolio

Uplisting — Fri, 05 Aug 2022 23:46:41 +0000

Is It the Right Time to Add More Properties?

“When is it time to buy a second, third, or fourth rental property? Renting multiple properties can allow you to increase your monthly income, lower individual repair costs by purchasing in bulk, and add a small cushion for times when one property is vacant. Best of all, you’ve already learned how to hack it in this business, so you don’t have the same learning curve to contend with.

If you’re thinking it’s time to purchase another property to use as a short-term rental, you’ll want to begin by analyzing your finances in much the same way as you did when purchasing your first property. Check for liquid money for the down payment, and keep your bank statements squeaky clean.

To fully decide if you’re ready, think critically about the challenges you’ve faced in being a host and candidly consider whether or not you are ready to deal with those challenges multiplied.

Assume Murphy’s Law here. If the air conditioner goes out at both properties, can you keep your head above water? Most importantly, do you have the time needed to effectively manage both properties? If the answer to these questions is yes, you’re ready to begin expanding your business,” says Futurestay.

What to Consider When Adding More Properties

You may be looking to start scaling your vacation rental business by adding more properties to your portfolio as the next logical step — and it’s a good one. But this phase is very risky.

Even a single new rental property represents a hefty financial investment, so you want to make sure you’ve done your due diligence and taken all the crucial factors into consideration, such as:

Stay Local or Expand to a New Area?

If you only started with a couple of properties, you may want to consider staying local. There are a couple of reasons why this is more ideal.

First, it’s easier to manage multiple properties if they’re all within easy driving distance. This is important, even in an era of online bookings and remote property management, because you never know when you may need to make an in-person visit to help a guest or resolve an incident.

Second is familiarity with the market. You already know all the pros and cons of each neighborhood and the demographics of the local population. Moving to a new area removes this advantage, forcing you to have to relearn quickly.

Which New Area Has the Best Opportunities?

Sometimes it’s expanding to a new area that is the best move, and not signing another local property. It’s best to move slowly when you consider expanding your borders, almost as if you were starting over from scratch (because in a way, you are).

Consider the ideal guests for your new property. What age? What group size? Business traveler, tourist, or student? Establish a purchasing budget that won’t strain your Airbnb cash flow. Then, carefully analyze which city or neighborhood would provide you with the best business opportunity to match.

Once you’ve finally landed a property in the new area, focus on developing this new property first and run it for at least a quarter or two before expanding further.

Develop Your Infrastructure First

Before you sign the contract on your new property, you should first make sure that your rental property business has the manpower, cash flow, and infrastructure required to run it effectively.

This could mean:

Hiring an administrator to be in charge of the new area (even more important if there are multiple properties involved)
Researching the bylaws, ordinances, permits, and fees required (especially if you’re opening in a different state)
Finding and hiring contractors in the new area — maintenance teams, cleaning crews, security, etc.
Upgrading software tools to dedicated accounting and/or property management software

If you open up your new rental property without these pieces in place, you risk being caught flat-footed if things go sideways.

You’ve Selected Your Next Property — Now What?

You may have gotten into a groove with managing your first rental — but the more properties and booking channels you add into the mix, the more you’ll need to look for ways to improve your efficiency.

Before you start listing this new property, consider how you’ll navigate the additional hosting tasks while still juggling your other responsibilities. You can’t add more hours to a day, but there are tools and software on the market that can help you maximize your time.

The post Tips to Select Vacation Properties and Build Your Portfolio appeared first on Turno.

Where Can I Learn More Airbnb Hosting Tips?

Hospitality.FM — Fri, 22 Jul 2022 21:34:09 +0000

Where to Begin

The first place to go to discover more Airbnb hosting tips is Google. From there, you can branch out to YouTube, Apple Podcasts, Spotify, you name it.

Whatever platform on which you consume content, there is most likely something out there that will speak to you and help you figure out where to begin.

Once you go to your favorite platform, type in hospitality, short-term rentals, and vacation rentals. Those three keywords will likely find you the most amount of content. Start searching like crazy, take notes, go down tons of rabbit holes, and you’ll find content. You’ll find people and companies that are relevant to how to get started as an Airbnb host.

Further, companies like Turno consistently publish content on blogs, YouTube, social media, and more. Be sure to follow, subscribe, and sign up for emails from the companies that continually address common questions and pain points of vacation rental hosts.

5 Ways to Learn Top Vacation Rental Host Tips

1. Follow Industry Leaders

If you’re into hosting and want to create a real, sustainable business for yourself in the vacation rental industry, there are a few people you should definitely follow.

Matt Landau, Wil Slickers, Michael Sjogren, Dr. Rachel Gainsborough, and Julie George — all of these names are very influential when it comes to setting the tone for high standards in the vacation rental industry for hosts.

Another excellent resource for vacation rental hosts is Hospitality.FM. This podcast network is home to numerous podcasts that cover the short-term rental segment of hospitality.

Hospitality.FM Founder Wil Slickers recommends when searching for vacation rental-related content: Pay attention to who podcasters or YouTubers have on their shows or channels. Also, take note of these shows’ sponsors or partners because they’re likely heavily influential in the industry.

2. Take to Social Media

The vacation rental industry is a sharing and friendly space to get involved in. Make sure you’re using social media to further your search and learn from some of the top experts in the industry.

LinkedIn is a great platform because it’s now becoming more creator-friendly. Connect with everybody that you see as relevant in the short-term rental space. If you’re willing to take the time to learn and see what the industry is about, you’ll likely find that people will connect with you, too.

“When I first started getting into the vacation rental industry, the first thing I did was go onto LinkedIn and search ‘vacation rentals’ to see what popped up.”

– Wil Slickers

LinkedIn also gives users the ability to add hashtags to their profiles. For example, if you search for Wil Slickers, LinkedIn will tell you that he commonly talks about #hospitality, #hotelindustry, #vacationrentals, #shorttermrentals, and #hospitalityindustry.

3. Understand How Real Estate Content Fits In

Short-term rental is a term that you’re going to find in a lot of real estate content. This is a good thing because short-term rentals are very much a real estate play. That said, this real estate-focused content is not going to tell you how to host, how to provide a proper guest experience, or how to actually set up a home that fits a guest’s needs.

You’re creating a home away from home. Real estate companies or podcasts that cover short-term rentals are going to cover the funding, investment, purchasing, and capital aspect of real estate as an asset. They may not, however, discuss ways your Airbnb business can bring in a continual cash flow.

4. Learn From Others

The podcasters, YouTubers, and content creators mentioned above create and publish helpful information so that just about anybody can be a successful Airbnb host. They have firsthand experience and are teaching lessons on what not to do — so take those lessons and apply them.

If you customize the experiences of someone else to your own rental property, you don’t have to learn from your own mistakes. You can learn from others’ wins and losses, applying and avoiding what you like.

“If you can jump five steps ahead by learning from someone that has already done it, then do it.”

– Wil Slickers

When learning from others’ mistakes and successes, take note of how they present their listing and describe their destination. You’ll see that there’s a particular pattern; these experienced hosts have it down to a science.

This requires trial and error, but filling out your listing description in its entirety will boost your rental’s chances of standing out. Don’t skip filling out some information that you don’t think is relevant. Likewise, don’t miss out on highlighting your amenities, no matter how big or how small they are.

5. Be a Guest at Your Own Property

In an interview with Wil Slickers, he stated, “when I was in the military, the number one thing I was taught was to pay attention to the details.” This is imperative when running an Airbnb.

Some of your rental’s little quirks may not seem like a big deal to you. Say, the shower is actually hot when it’s on cold and cold when it’s on hot. It’s your home, and you know the workarounds — but your Airbnb guests likely won’t. They may get confused and frustrated. That’s why these little details really matter.

“Just pay attention, take note, experience your property as if you were a guest yourself.”

– Wil Slickers

Have your friends and family stay, and offer your first couple of guests a discounted rate. That way, they’re encouraged to leave a good review — and you’ll be able to learn from their experience. Not every guest is the same, not every host is the same, and not every home is the same. Make sure you understand that this is a “practice makes perfect” industry.

Whatever You Do, Just Get Started

That apartment above your garage, that second home — list it on Airbnb and make continual improvements to your listing, the rental itself, and the experience you provide.

“I guarantee you that if you always keep learning, if you always keep practicing, then you’re going to have a successful short-term rental business.”

– Wil Slickers

Consider the hotel industry. What experience are you going to get from a hotel every time you stay? Consistency. Think of your Airbnb rental as a one-unit hotel. Make sure there are enough linens, towels, and toiletries. Ensure cleanliness is held to the highest standards. Provide excellent customer service.

In summary, enjoy the process, always keep learning, keep yourself accountable — and just get started. Remember: practice makes perfect.

The post Where Can I Learn More Airbnb Hosting Tips? appeared first on Turno.

Grow Your Airbnb With Vacation Rental Branding

The Turno Team — Tue, 12 Jul 2022 18:29:09 +0000

Why Create a Brand for Your Vacation Rental Business?

Simply put, your short-term rental brand is how your guests perceive the experience they will or did receive when staying at your property. That said, branding involves various elements, including a memorable name, logo, color scheme, and more.

There are many reasons why you should establish a brand for your vacation rental business. Below, learn about three top reasons and help your property stand out from millions of other rentals.

1. Brands Create Awareness and Recognition

The popularity of vacation rentals continues to skyrocket. This means that chances are, your property isn’t the only short-term rental in your city, and it may not even be the only one on your street.

Branding helps you distinguish your vacation rental property from competitors — to the extent that they book with you instead of someone else.

If you are consistent with your branding on booking platforms, social media, and your own website, you’ll develop an unforgettable identity for potential guests. This will, in turn, make them want to experience a stay at your property over other listings.

2. A Brand Is a Vital Ingredient of Your Marketing

Branding your property will play a huge role in your vacation rental marketing strategy. As stated above, branding is more than just establishing a name and a logo. It also involves systematic messaging and style choices across your whole vacation rental business.

Whether you stick to a signature color palette in your Instagram feed or design a custom banner to use as your Facebook cover photo, make sure to provide a consistent look and feel wherever you have an online or physical presence.

If you have a direct booking website, keep branding front of mind. “A good website — a good feeling brand — is important on the owner’s side of things. If you sign up to do a nice looking website, that makes you look more professional than you might be,” explains Beyondbnb CEO Ryland Nelson.

3. Brands Can Build Value

Branding can increase vacation rental value by evoking emotion among past and future guests.

Once you have established an emotional connection with your audience, it’s more likely that they’ll have increased interest in staying at your property. They’ll also become more engaged, helping to create more buzz for other travelers.

How to Brand Your Airbnb Listings

You have a property with unique features and services. Now, you just need to share it with the rest of the world. Below are creative and effective ways to define your brand for your Airbnb listing. By following these tips, you can segment the types of travelers you want and increase your bookings.

1. Create a Branded Experience

The first thing to consider when branding your vacation rental property is to change guests’ perception of what your service is. You’re not just offering a room — you are offering guests an experience.

Formulating a guest experience starts with decorating. By designing a space with a cohesive look, you create an ambiance that guests will feel throughout their stay. It is also important to highlight key features of your property. These may include indoor and outdoor entertainment spaces, a swimming pool, or a yard with a lake view.

2. Choose a Catchy Name

The name of your property is the first thing that potential guests see upon searching, and it can be a great tool for describing your listing’s brand experience. For example, if your target audience is business travelers, the name “Convenient Penthouse” may not get much attention. On the other hand, “Modern Penthouse With High-Tech Amenities” will likely get more clicks.

By creating a name that resonates well with your target audience, you’ll be sure to draw more attention. This will make your listing top of mind anytime they’re looking to book their next stay.

3. Set Up Your Social Media Channels

Social media is the ultimate source to capture new guests. Amplifying your social media presence will reinforce your brand, build trust, and forge relationships with potential guests through stories and shared values.

Facebook, Instagram, Pinterest, and other social media platforms are the new world for word-of-mouth marketing. Make sure you’re taking full advantage of them.

You may also want to consider hiring a professional to take high-quality photos of your property. Stunning photos with great lighting and composition are sure to stop social media users as they’re mindlessly scrolling through their feeds.

4. Stick to the Same Colors and Fonts Online

Most marketers and top-performing vacation rental hosts know the importance of color theory. This is the art and science of colors that designers use to communicate with clients and evoke certain emotions or responses.

According to a study conducted by the University of Winnipeg, up to 90% of first impressions of a product are based on color alone. Make sure the color palette you choose across your marketing channels is constant and relates well to your brand and style.

The same concept applies to fonts. To create consistency in your home and online, stick to the same colors and written fonts to help foster brand recognition among guests.

5. Join Vacation Rental Host Forums

A vacation rental owner forum is a source of support for hosts to share experiences and discuss solutions for any problems they face on the job. You can find forums on channels such as Quora, Reddit, Facebook, LinkedIn, and other short-term rental community sites.

Not only are these platforms helpful when seeking advice on how to manage your rental more effectively. But you can also benefit from showcasing your brand and producing a bit of word of mouth.

Branding Your Short-Term Rentals on OTAs

Sites like Airbnb and Vrbo allow a host to add their brand’s name and logo to their listing. Consumers like to comparison shop on the web, so don’t be surprised if they Google your vacation rental company name once they see it on an online travel agency (OTA).

Once a potential guest sees your name and finds your vacation rental website, if you have one, make sure you offer them an incentive to engage with your brand. For instance, many brands offer a 5% or 10% discount for signing up for a mailing list on their site. This way you can ensure that you capture this potential guest and that their first booking is direct.

Case Study: Airbnb Branding Expert Daniel Rusteen

There are plenty of great reasons why branding your Airbnb is an essential part of optimizing your hosting strategy. Airbnb branding expert, Daniel Rusteen says the reason is simple:

“Successfully branding yourself is the best kind of marketing. You become the safe choice. You have a reputation that follows you.”

Daniel Rusteen started hosting in 2013 in San Francisco. He then went to work in finance at Airbnb’s headquarters for over two years. He left his finance gig to collaborate with a local Airbnb property manager. This allowed him to get a clearer picture of how to manage vacation rental properties.

With the ambition to take his career further, Daniel created a website, now known as BeloPM. The site offers Airbnb listing optimization and full-service management and started his own property management business with three initial listings.

In addition to managing multiple successful short-term rental properties, Daniel has also become one of the most sought-after Airbnb experts. He claims his first step to success was automation, “where you can run multiple listings without lowering guest experience.”

Daniel also shares that, “cleaners are the secret sauce because few hosts understand how valuable they are. A great cleaner becomes an essential employee, helping with related tasks like scheduling maintenance, telling you about issues, and more.”

Branding The Belmonte Penthouse

Leading by example, Daniel shares helpful branding tips through The Belmonte Penthouse, a unique Colombian apartment he purchased and repurposed as a short-term rental.

To elevate his great vacation rental, Daniel’s Airbnb comes with daily cleaning and breakfast, airport transfer, a local concierge, and personalized travel itineraries. He also showcases his brand throughout the house on shampoo bottles, welcome mats, and more.

In The Belmonte Penthouse is a stylish picture frame with a QR code. Guests can easily scan the code for instant WIFI access. Of course, the listing’s logo is nestled right below the code to subtly encourage brand recognition.

When branding, Daniel highly encourages hosts to build a social media presence and website. He notes that “branding your listing can mean something very simple like creating an Instagram account or something very complex like paying for a website and SEO to rank high in relevant searches.”

Daniel offers more branding tips in his book Optimize YOUR Bnb and on his website OptimizeMyBnb.com.

Airbnb Branding Services for Hosts

Branding your Airbnb can be complex, even for experienced hosts. To ease the process, here are a few Airbnb branding services worth checking out.

Socialite Vault

Socialite Vault is a platform that helps you get connected with professional organizers, interior designers, home stagers, and more. These experts can assist you in crafting and structuring your brand.

Their services are all about making marketing easier for the home industry. They include optimizing blog content for search engines, email marketing, graphic design, and more.

ColorMyBnb

Whether you need a vacation rental logo or a holistic branding strategy, ColorMyBnb is a great resource for hosts seeking to establish a custom-designed Airbnb brand.

They provide extremely useful guidelines to follow when implementing your vacation rental brand, including a name, logo, color palette, decor list, theme, and style. Their services are supported and provided by marketing consultants who are experts in the industry.

Guest Hook

If you want the personality of your property to be represented through your brand, Guest Hook can help you do so. They are another great platform that helps hosts tell the story of their vacation rental and shape a brand that speaks directly to their ideal guests.

They can help you strengthen guest loyalty and trust by guiding you to differentiate your property from competitors. If you have or want to manage multiple listings, Guest Hook provides custom brand development and design for each property.

Build Your Vacation Rental Brand

Vacation rental branding is vital to help your business stand out in a highly saturated market. It can also assist you in building lasting relationships with past and future guests. Whether your property offers historic charm, beachside views, or modern amenities, highlight what makes your rental unique and use it to build your brand.

Leverage our steps to help you create a stand-out vacation rental brand. Then, you will be able to reach out to your ideal guests and generate more revenue.

The post Grow Your Airbnb With Vacation Rental Branding appeared first on Turno.

Host Guide to Airbnb Marketing Strategy Success

The Turno Team — Mon, 02 May 2022 18:15:00 +0000

Market Your Airbnb Like a Pro

Marketing your Airbnb involves more than putting a property on the platform and waiting for bookings to roll in. A successful hosting strategy includes crafting a compelling profile, engaging with potential guests both online and offline, and continuously tweaking your efforts to stay visible and competitive.

To market your Airbnb effectively, you have to wear two hats. You need to be both Host and Marketer. This means understanding your audience (your guests), creating attractive listings, leveraging social media, and building relationships within your community to boost your property’s appeal and visibility. Whether you are a seasoned host or new to the game, this guide provides actionable insights and ideas to elevate your Airbnb marketing strategy.

Cleaner spaces lead to happier reviews and more guests!

Elevate Your Standards!

7 Keys to Effective Airbnb Marketing

Standing out in a crowded Airbnb market requires a well-rounded marketing strategy. Here are seven key elements that will help you outshine your local competition:

High-Quality Photos: Ensure your listing has professional, high-resolution photos that showcase its best features. Good lighting and staging can make a huge difference.
Compelling Listing Descriptions: Write detailed and captivating descriptions that highlight unique property features, nearby attractions, and the guest experience. Use persuasive language but remain honest.
Dynamic Pricing: Use dynamic pricing tools to adjust your rates based on demand, seasonality, and local events. Competitive pricing can help you stay booked.
Guest Reviews and Ratings: Encourage guests to leave positive reviews. High ratings can significantly boost credibility. Start by providing exceptional service!
SEO Optimization: Optimize your listing title and description with relevant keywords that potential guests are likely to search for. This enhances your listing’s visibility in search results.
Social Media Engagement: Use platforms like Instagram, Facebook, and YouTube to share beautiful images, videos, and stories about your property. Engage with your audience regularly and add relevant hashtags to increase reach.
Promotions and Special Offers: Run promotions like discounts for longer stays or early-bird booking offers. Special deals can help you attract more bookings, particularly during slow periods.

5 Marketing Tips to Optimize Your Airbnb Listing

Keeping your listing well-optimized is an ongoing part of successful vacation rental marketing. Focus on these five tips to maximize your Airbnb listing’s appeal and improve its chances of attracting bookings:

Update Your Calendar Regularly: Keep your calendar up to date to show potential guests your availability and responsiveness.
Highlight Unique Selling Points: Emphasize what makes your property special, whether it’s a stunning view, proximity to tourist attractions, or popular amenities like a hot tub or pool.
Use Airbnb’s Promotional Tools: Take advantage of Airbnb’s built-in marketing tools like the Professional Hosting Tools, which include custom promotions and targeted emails to past guests.
Write Engaging Captions for Photos: Add descriptive captions to your photos to provide context and enhance the story of your listing.
Respond Quickly: A quick response rate shows potential guests you are attentive and reliable. This helps build guest confidence in both you and your property.

How to Market Your Property Outside of Airbnb

Relying solely on Airbnb can limit your vacation rental’s success. Effective strategies include diversifying your marketing efforts, promoting your property outside of Airbnb, and exploring additional revenue streams. This multi-prong approach ensures that your property attracts a diverse range of guests, maximizing your earning potential. Here are five ways to market your vacation rental outside of Airbnb:

Create a Website: Develop a website for your property or your business where you can share booking information, guest experiences, local guides, reviews, and special offers. Consider incorporating a direct booking feature.
Leverage Online Travel Agencies (OTAs): List your property on other OTAs like Booking.com and Vrbo to reach a broader audience.
Email Marketing: Build an email list of past guests and interested prospects. Send newsletters with property updates, promotions, and local events.
Local Advertising: Research advertising and “best of” options in local newspapers, magazines, and tourism websites. Participating in community events can also boost your visibility.
Collaborate with Influencers: Partner with travel influencers or bloggers to review your property and share their experiences with their followers. People listen to other people!

Add Local Businesses to Your Airbnb Marketing

Guests love recommendations — whether it’s restaurants, attractions, or other unique opportunities to help create an even more memorable experience at your vacation rental.

Consider creating a list of local eateries, ranging from diners to five-star restaurants, to include in your welcome packet. You can promote this service on your listing to help give you an edge over other properties nearby.

Another way to help increase your Airbnb marketing efforts is to visit these restaurants to inquire about a mutually beneficial partnership.

Would the restaurant like to provide printed menus to include in your rental property? Could they offer a physical coupon or coupon code exclusive to your guests? Prospective guests are usually more likely to book your Airbnb if you promote unique dining features or special restaurant deals they may be able to receive by staying at your place.

Soon, you will have a robust list of local hot spots to entice prospective guests to book your property, as well as an impressive welcome packet with a variety of recommendations, discounts, and unique experiences available to guests during their stay.

Get Creative with Your Airbnb Marketing Strategy

To capture the attention of potential guests and differentiate your property from others, you’ll need to think outside the box. Here are five more ideas to help get your creative juices flowing:

Referral Program: Launch a referral program where past guests can earn a discount on future stays or other perks for referring new guests.
Seasonal Decorations: Decorate your property according to seasons or holidays and update your listing photos accordingly. This extra attention can appeal to guests looking for a festive experience.
Themed Stays: Offer themed settings and experiences like a romantic getaway, adventure weekend, or kid-friendly family vacation. Cater to specific interests with special-event amenities and available add-ons.

Stay Committed: Airbnb Marketing Takes Time

Developing and executing a successful Airbnb marketing strategy requires time, effort, and consistency. Long-term commitment is essential to adapting to market changes and improving your approach. Stay updated with the latest trends in vacation rental marketing and be willing to adapt your approach.

Regularly review your booking data, guest reviews, and feedback to identify areas for improvement. Maintain strong communication with guests before, during, and after their stay. Happy guests are more likely to leave positive reviews and recommend your property to others.

Bonus Tip: Hold Cleanliness to a High Standard

One thing all potential guests can agree on is the importance of a clean property. To help you stay on top of your cleaning routine, consider hiring a professional Airbnb cleaner.

Turno offers vacation rental hosts access to a cleaner marketplace with both independent vacation rental cleaners and cleaning services in their area. Simply enter your property details to get started and find your next Airbnb cleaner.

From Check-out Mess to Guest-Ready Best!
Find your perfect cleaner on Turno.

Start Now

Get More Tips for Marketing Your Airbnb

Remember, consistency and adaptability are the keys to a successful Airbnb marketing strategy. Continuously review and adjust your approach based on guest feedback and market trends. Stay committed to providing exceptional service and maintaining a spotless property, and you’ll see your bookings grow.

For more insights and tips on elevating your vacation rental business, explore our additional resources and sign up for Turno to put your cleaning operations on autopilot and focus on what matters most—delivering an unforgettable guest experience.

The post Host Guide to Airbnb Marketing Strategy Success appeared first on Turno.

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From Check-out Mess to Guest-Ready Best!Find your perfect cleaner on Turno.

Get More Tips for Marketing Your Airbnb

From Check-out Mess to Guest-Ready Best!
Find your perfect cleaner on Turno.